OMG:TD, a title that embarked on a journey to blend narrative richness with the strategic allure of Tower Defense. As the Lead Designer, steering the helm of this project was a venture of learning, leading, and loving the process.

Role:

Lead Designer

  • Orchestrated a team of artists, engineers, and designers in crafting over 9 unique heroes, 40+ levels, and a horde of 30+ unique enemies.

  • Balanced narrative design with strategic gameplay, ensuring a captivating player experience.

  • Championed the creation of engaging level designs that challenged players' strategic thinking.

  • Fostered a culture of feedback and iterative design within the team, leading to a polished and well-received game.

Design Process:

The essence of OMG:TD was to offer a narrative-driven Tower Defense game that stands out in a crowded mobile gaming market. The journey began with conceptualizing a robust storyline, intertwined with engaging gameplay mechanics. Each hero, level, and enemy designed carried a piece of the narrative, enhancing the immersive experience. Regular playtests, feedback sessions, and iterative design approaches were instrumental in honing the game to its final state. The triumph of hitting #1 on the App Store was not just a milestone but a validation of the collaborative, player-centric design approach embraced throughout the project.